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Brand identity



From logo design to creating complete Brand Identity Guidelines we deliver instantly recognisable and memorable branding solutions uniquely crafted for each client

Style guidelines

Tone of voice

Logo design


Image libraries


Brand consultancy

Brand assets creation

Brand guidelines


We have worked with start-ups, individuals moving their businesses online, as well as established enterprises willing to portray the most accurate image of their brand to customers.

Although each project is unique and highly personalised, we picked a few recent examples to showcase our conceptual and creative process.

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Redesign of brand identity and marketing assets for a tutoring company from California

Scope of project included new Brand Style Guidelines, brochure for print, e-book, infographics and a book cover for The Ladder Method, an American company with a vision to create a new movement in education. 

The client wanted to be seen as funky, fun and youthful. At the same time they were looking for an elegant and influencer-like visual style that breaks through the canon in the industry.

We began the work with a creation of a moodboard that helped us define the brand style and tone of voice.

Full case study here

The Ladder Method Brand
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Extra page with pie charts after V12 cop


Logo design and general guidelines for creating a new online fitness brand

In the new reality of lockdown and changing training habits, St Hilaire Fitness decided to move their classes online. Busy with producing new tutorials and organising live sessions, they required a little bit of help to understand what it takes to stand out from the crowd and create a recognisable brand.

We have established a two way communication over email and face-to-face in order to understand what assets needed to be created by Green Choices Design and how we could support Lauren, the owner, in the goal of using her own resources.

The delivery included logo design, logo guidelines (attached below), brand and web design recommendations and references.

Case study 2


Design of a brand new bento restaurant identity including concept, logo and assets

The client gave us full liberty in creation of the concept, starting off with the name, tone of voice and brand gadgets. The designs had to be relevant for the target market and embody the Japanese style of bento food with a modern twist. The solutions had to support considerations for the environment. 

The work started with a thorough research of the market, industry and current trends. We came up with a name, strong recognisable assets - logo and custom pattern - and a range of fun designs for in-store and online promotion,

Full case study here

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Case study 3
graphic design say hi contact us


Ready to work together?

Every project is unique, so is the expertise of each business owner. For this reason we offer flexibility in terms of your contribution to the design - whether you need full conceptual and creative job or consultancy, we look forward to hearing about your requirements

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